1. Ford India’s new initiative to bring transparency in after-sales service

Ford India’s new initiative to bring transparency in after-sales service

Ford India today launched a utility solution for customers called 'Service Price Promise' via a service calculator on Ford India website.

By: | Published: December 23, 2015 4:56 PM
ford india

Ford India today launched a utility solution for customers called ‘Service Price Promise’ via a service calculator on Ford India website. (Reuters)

In a bid to enhance convenience, Ford India today launched a utility solution for customers called ‘Service Price Promise’ via a service calculator on Ford India website. With the help of this calculator, customers will be able to know the cost of periodic maintenance even before booking the service at a Ford dealership.

The Service Cost Calculator will allow customers to carry a print out of the calculated amount, thus ensuring complete transparency in their service experience at any Ford dealership. With the help of this, owners of all Ford models including the Figo Aspire and Figo hatchback will be able to see the maintenance prices of their respective vehicle. The calculated quote will be valid for the same month, subject to change in taxes, etc.

“With Ford’s Service Price Promise, we are ensuring trust and surety than surprise for our customers when they walk into any Ford dealership for a standard service,” said N Prabhu, vice president, Ford customer service operations. “This step not only ensures transparency in our service experience but also demonstrates a commitment to our customers.”

Ford will inform its customers about this initiative via customer touch-points like information boards at dealerships, Ford Mobile App and service reminder eDMs.

Tags: Ford India
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