1. Flipkart ‘Big Billion Days’ sale: E-retailer prepares sellers for mega offers bonanza

Flipkart ‘Big Billion Days’ sale: E-retailer prepares sellers for mega offers bonanza

Flipkart 'Big Billion Days' sale: In order to empower and prepare sellers better during the peak festive demand season and to avoid a re-run of last year's technical and logistical glitches...

By: | New Delhi | Updated: October 13, 2015 10:42 AM
flipkart big billion sale

Flipkart ‘Big Billion Days’ sale starts on October 13 and will be till October 17. The company is offering a four-hour training session to sellers on how to manage their inventory during the peak demand season. (Source: Flipkart)

Flipkart ‘Big Billion Days’ sale: In order to empower and prepare sellers better during the peak festive demand season and to avoid a re-run of last year’s technical and logistical glitches, Flipkart has worked up a special training schedule and manpower ecosystem programme.

Launched about two months ago, the e-commerce major has already reached out to over 6,000 sellers across the country through the two initiatives – ‘Flipkart Seller Campus’ and ‘Flipkart Helping Hands’.

Also Read: Snapdeal #DiwaliDilKiDealWali first festive sale: ‘Electronics Monday’ offer to be available on October 12

Flipkart is starting its Big Billion Days sale from October 13 to 17. Last year, the mega event – the e-tailer ran for a day was marred with technical and logistical glitches. Several customers had reported automatic cancellation of orders after sellers ran out of stock. Later, Flipkart had to apologise to customers, acknowledging their experience was less than pleasant.

Also read: Amazon ‘Great Indian Festive’ sale set to battle Flipkart’s ‘Big Billion Days’; scheme starts October 13

“We understand that online selling among many sellers is a new phenomenon and it is only through proper training and guidance that they will be able to handle their online businesses efficiently during unpredictably high demand,” said Manish Maheshwari , VP and head – seller ecosystem, Flipkart, adding, “Last year, there was a problem with inventory. While people were giving orders, the inventory was just not there. This year, we are taking special caution and giving sellers guidance and training on inventory management.”

For both the programmes, Flipkart has partnered with talent search and sourcing firm Skillventory across its top-five seller cities – Surat, Mumbai, Delhi, Kolkata and Bangalore. “We have received an overwhelming response from sellers who attended our sessions in the past few weeks,” said Maheshwari.

Under its Seller Campus programme, Flipkart is offering a four-hour training session to sellers on how to manage their inventory during the peak demand season. This includes training them on the new promotional dashboard, how to manage peak season demand and the best practices to maximise their sales during the festive season as well as to fulfill the high number of orders. The training sessions are being done in the classroom as well as the webinar formats.

“The objective here is to update sellers on how well Flipkart has prepared on all fronts – product and technology, operations and logistics, marketing and promotions – to make the festive season a huge success. Also, we wanted to reinforce the quality, trust and safety standards of Flipkart,” explained Maheshwari.

Flipkart’s Helping Hands initiative was borne out of the premise that sellers often complained about manpower issues, especially in the run-up to the festive season. “There has always been a shortage of trained manpower to handle e-commerce operations. During festive time, increase in demand leads to acute shortage. Hence, we launched ‘Flipkart Helping hands’ to prepare our sellers better. One of the key objectives is to create a pool of trained manpower who can be deployed during spike sales/festive seasons under the plug-n-play model,” said Maheshwari.

As per Maheshwari, Flipkart is providing this service at a discounted price of R9,999 per resource for the month of October as against the market rate of R15,000 per month.

Tags: Flipkart
  1. R
    Ramya sri
    Oct 10, 2015 at 5:19 pm
    e-commerce turned to m-commerce, Trend is changing. I wonder this year Flipkart's 2nd edition of Big billion day is going to be App only . Now affiliates are trying to grab the attention by providing additional rewards on the top of big billion day offers 2015. One of those cashback sites I found is enca. They are also the mobile first platform with android app so this will be a big move for them. If you get time try this app >>
    Reply
  2. R
    Ramya sri
    Oct 9, 2015 at 3:55 pm
    e-commerce turned to m-commerce, Trend is changing. I wonder this year Flipkart's 2nd edition of Big billion day is going to be App only . Now affiliates are trying to grab the attention by providing additional rewards on the top of big billion day offers 2015. One of those cashback sites I found is enca. They are also the mobile first platform with android app so this will be a big move for them. If you get time try this app >>
    Reply
  3. R
    Rahul
    Oct 13, 2015 at 5:20 am
    Great Post. We’ve covered the Flipkart Big Billion Day in detail at . Do check it out !
    Reply
  4. R
    Rsp
    Oct 9, 2015 at 4:19 pm
    fake offers from flipkar
    Reply

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