Home-grown e-commerce company Flipkart is aiming at a 500 basis point increase in market share across categories in the overall electronics segment post its Big Billion Days sale between October 2-6. Flipkart claims to have 10-25% market share across various segments in the electronics category.
“In certain categories where we have 10% market share in the electronics segment, the aim is to increase it to 15% post the six day sale period. Likewise in categories where we have 25% market share, we would want to increase that to 30% during the sale period,” said Adarsh Menon, vice-president, electronics and automobiles, at Flipkart.
He, however did not share category wise-market share for the overall electronics segment.
According to Menon compared to a regular day, Flipkart is aiming at a seven times increase in sale of electronic items including accessories during the six day sale period.
The e-commerce company is betting big on exclusive deals which it has signed with various brands during the sale. Mobile phones like Moto 360, Dell laptops, Philips speakers, Samsung Galaxy J Max, Lenovo Yoga series laptops, amongst others, are some of the electronic items which will be sold exclusively on the platform.
“Laptops, appliances, DSLR cameras, fashion gadgets such as beauty and grooming gadgets like hair trimmers besides mobile phone accessories and television related accessories tend to sell during the sale period,” added Menon.
Moreover, the company has introduced offers like exchange of products and no cost EMI (easy monthly installments).
According to industry observers, the e-commerce company is expected to notch a gross merchandise value of R1200-1400 crore from the sale of electronic items during the six day sale period. According to analysts, the company on a regular day ships about 3-4 lakh orders. Of this, 30% orders that is 90,000- 1,20,000 are largely electronics goods with an average order value of R3,000-4,000.