India’s largest online platform Flipkart, in its ‘Big Billion Days’ sale, sold 500,000 mobile phone handsets in the last 10 hours since sales of mobile phones started at midnight Wednesday, 14th October. This sets a record for the highest number of mobile phones sold in India in a short period of 10 hours in any platform, either online or offline.
Flipkart ‘Big Billion Days’ also set new benchmarks of 4G adoption in India as 75% of the mobile phones sold during this 10-hour period were 4G phones. While metros like Bengaluru, Delhi and Mumbai were the leading cities in terms of sales, Flipkart also saw huge surge of interest from Tier 2 cities with Nagpur, Indore, Coimbatore, Vishakhapatnam and Jaipur leading in sales.
The attractive exchange offers put out by Flipkart also saw good customer interest as some 25% of the buyers used this offer to upgrade to a new mobile phone. Other offers from YES Bank, Standard Chartered and Citi Bank that offered additional discounts also saw huge traction with 50% of customers opting for them.
Flipkart chief Mukesh Bansal said, “It has been a blockbuster beginning for our mobile category sale. We are truly humbled by this overwhelming response from the people of India. With Big Billion Days, we have completely re-defined the online shopping space in India. Indian mobile revolution has truly come of age and the half a million mobile handsets sale record is truly a testament to the growing demand for smartphones in India.”