Online shopping for Diwali is in full swing during the Flipkart Big Billion Days sale with deals and discounts available aplenty across categories. And the deals by the ecommerce major are indeed spectacular and these are generating the kind of numbers that have not been seen before in terms of sales growth. From fashion, footwear to TVs and Bluetooth Speakers, the growth in numbers was massive indeed. Check out the numbers here:
In the Flipkart Big Billion Days sale fashion category, over 2 million customers bought fashion products during Day 1 and Day 2. The topseller here was FK, which sold more than 1 in 2 garments. FK also dominated the footwear and accessories segment selling 2 in 3 products. Surprisingly, the break-up was 60 male vs 40 female. The number of shoes sold in a day was more than what all brands sell in India in a day (branded mkt), Flipkart claimed.
In the Flipkart Big Billion Days sale consumer electronics and appliances category, TVs sales numbers saw a 100x jump over September business as usual day. In 1.5 days Flipkart sold half of all TVs sold by all modern trade retailers in a month! An interesting insight is the fact that 1 in 4 washing machine sold was a front loading machine. Families got their home and kitchens ready for the festivities with appliances registering a 30x jump.
In the Flipkart Big Billion Days sale Accessories & Gadgets categories, the ecommerce major sold one headphone every second! Also, in every second, in the first hour of sale opening, as many as 10 Power banks were sold.
Flipkart claims that it sold 3 out of 4 smartwatches on its portal. A huge spike was seen in hard disks demand. In fact the unprecedented jump was of over 100x spike! Bluetooth Speakers were also very much in demand with 30 being sold every minute. And finally, Flipkart says its portal sold more Apple watches in 10 minutes, than what sells across India in a month.