As the festive season is approaching, and e-commerce giants are eyeing high sales, Flipkart, country’s homegrown online major, is trying to woo female customers as much as possible – wooing female customers can up the sales of any retailer as they tend to be more sticky clients than some other segments. With this goal, the e-tailer is now on a drive to add more female customers during the festive season sale, Times of India reports.
The company gets 65 per cent of its sales from male consumers, the report says and now it is using targeting techniques to bring cross category offers to woo women. The company has now signed deals with a number of brands in fashion, home and books – categories most liked by women. The company is reportedly also setting up its collection as according to numbers received by its internal data. As per these figures, women spend 2.2 times more time than men, which ultimately leads to higher conversion rate for transactions. The company which claims to have over 100 million registered users is aiming to push the women buyers’ base to about 45 per cent with its new strategy,
However, the task looks challenging as India has more male internet users than female. Fortunately for Flipkart, the ratio is likely to change as per some studies. Speaking to TOI, Flipkart senior director Smrithi Ravichandran said the company is pushing certain categories and bringing top brands exclusively onto the platform to get a new set of women users during the sale season.