UCWeb, the provider of mobile browser UC Browser, released a finding that ecommerce traffic during the Diwali shopping season surged by 75.5% this year.
“The numbers of users who visit Flipkart, Amazon and Snapdeal via UC Browser in the month leading up to Diwali 2015 increased over 75% compared with last year”, said Kenny Ye, Managing Director of UCWeb India.
“Indians are increasingly embracing shopping on the go, splashing out on various items through mobile shopping during festive sales. There is no doubt that m-commerce is prospering,” he added.
The traffic upsurge echoes the public perception of Diwali in the age of ecommerce. As etailer giants rolled out sales promotions to usher in the festive season that are seen as auspicious time to purchase big-ticket items.
UC Browser and Amazon India also joined hands distributing coupons and vouchers to users through a ‘Har Ghar UCDiwali’ campaign launched exclusively on UC Browser.
The two-week long shopping carnival eventually saw over 17 million users coming on board trying their luck for coupons and vouchers in addition to making wishes that stand a chance to get actualized by cricket star Yuvraj Singh.
A big portion of users eventually placed orders on Amazon via UC Browser through the campaign. Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views.
“We are happy to embrace the thriving mobile e-commerce. As an important mobile gateway for users to a convenient life powered by the internet, UC Browser will be unwaveringly committed to the local communities, and continue to enhance its strategic partnerships as well as explore more cooperation opportunities with local e-tailers,” said Kenny Ye.
Over 50% of India’s internet population are mobile-only users, online marketplaces are already witnessing a continuing influx of transactions made on mobile devices, a sign accentuating the mobile e-commerce build-up that is expected to account for the most of the future online market growth thanks to the increasing spending power, payment options and smartphone penetration.