Fiat Chrysler Automobiles (FCA) India on Tuesday launched the Jeep Wrangler and Jeep Grand Cherokee in Jodhpur. FCA, which owns the Jeep brand globally, will bring the two models to India as direct imports (Completely Built Units). The company will add another vehicle to this line-up, an all-new, premium Jeep SUV, when local production starts at its Ranjangaon manufacturing facility, near Pune, next year.
Jeep Wrangler is priced at R71.6 lakh, while Jeep Cherokee is priced at R93.6 lakh to R1.12 crore, ex-showroom, Delhi. Kevin Flynn, president & managing director, FCA India, said, “Jeep pioneered the SUV segment and the concept of off-roading.
Now we are providing our Indian customers with access to what Jeep has to offer by launching the Jeep Wrangler, the most capable production 4×4 vehicle in the world, and the luxurious Jeep Grand Cherokee, the most awarded SUV of all time. The launch of Jeep in India marks a double milestone in the history of the brand as this year we are also celebrating the 75th anniversary of Jeep worldwide.”
These vehicles will be sold through 10 distribution outlets called Jeep Destination Stores, in nine cities by the end of this year. The first store will come at Ahmedabad, followed by New Delhi and Chennai in September. The Mumbai outlet will open in October, along with a second outlet in New Delhi, both before Diwali, followed by Hyderabad, Chandigarh, Kochi and Bangalore.
On business operations, Flynn added, “We have invested $280 million in our facility at Ranjangaon, near Pune, to mobilise our localisation strategy. We are on track with our plans to manufacture and roll out an all-new, premium Jeep SUV from our plant in 2017.”