The Fashion Design Council of India (FDCI), the apex fashion body in India, today announced Amazon India as the official title sponsor of the 25th edition of the India Fashion Week (IFW).
FDCI’s association with Amazon.in, which is India’s largest online store, indicates the growing importance of online fashion purchasing.
Speaking on the association, Sunil Sethi, President, FDCI, said, “With Amazon.in, we have an association to build a robust alliance, a solid workable business module, one that is aligned with FDCI’s long-term vision—amplifying the business of fashion. We look forward to an effectual and constructive partnership for years to come with Amazon.in.”
Vikas Purohit, Head, Fashion, Amazon India said; “Our fashion portfolio plays a key role in our vision to be the most customer centric company in India. We work hard to meet the varying tastes and style preferences of all our customers by providing a broad selection of designers and brands so that customers can easily and instantly find and buy exactly what they are looking for. Likewise, we believe we have the opportunity to partner with designers and brands to leverage the power of technology and provide unique experiences for their new gen customers across India and globally. Already Amazon Fashion is among the top three categories on Amazon.in. We are very excited with our association with FDCI and are gearing up for the upcoming Amazon India Fashion week.”
The first edition of the Amazon India Fashion Week (AIFW) will be held from 25th -29th March at Pragati Maidan, New Delhi.