Film and entertainment company Eros International, through its digital platform ErosNow, has established itself as the number one movie studio in the digital world with its premium entertainment content on Facebook. It has now has emerged as the biggest Indian movie studio on Facebook with more than 7.5 million fans, a huge lead over any other Indian studio.
Rishika Lulla Singh, CEO, ErosNow said, “When it comes to social media strategy, Facebook still gets the maximum attention in the social space and we are so happy and proud to have built valuable communities here. ”
The Eros Facebook page facebook.com/erosnow is a one stop destination for Indian entertainment content, be it Hindi or regional cinema including Tami and Telugu. Regular dialogue with the fans makes Eros the most active social media brand.
The Eros Facebook page re-engages with its existing fan base by constantly updating their content strategy and creating fully immersive experience for its fans and maximizing fan interaction.
Crowd sourced engagement initiatives such as celebrating India’s Independence Day, where ErosNow invited music from people across the world through social media also proved to be a hit with users. Fans recorded their versions which were mashed to create one version – the result a unique collaboration of music and emotions.
Eros FB also reaches out to consumers and fans across popular networking sites including Google+, Twitter, Instagram, Pinterest and Vine and through ErosNow blogs.