1. Enfield Bullet captures my maximum mind share

Enfield Bullet captures my maximum mind share

Catching up on trends before the competition is like a game of treasure hunt, which ends with rewards of numbers for that season. Yes, it is not a job for me.

Published: September 18, 2017 11:47 PM
I would not like to consider this as my job; it is my creative factory.

The Job
I would not like to consider this as my job; it is my creative factory. Close markets are my bike trip destinations and NPD (new product development) processes are my fancy dress events in which I enjoy putting on the make-up. Catching up on trends before the competition is like a game of treasure hunt, which ends with rewards of numbers for that season. Yes, it is not a job for me. The cosmetics industry is creative and dynamic, and so is my job. When I was studying design, I could never imagine that studying fashion and colour trends would be a part of my job one day. It is a fast evolving industry if you are good at forecasting the latest trends and most importantly, implementing them first.

The Weekdays
My energy bank for weekdays comes from the morning and evening workouts. Standing here today, I realise that being an active roller skater and gymnast during school has had a profound effect on my life and helps me maintain a work-life balance. But the most relaxing time of the day is when I come back to my family, to food and TV where I get to unwind myself.

The Weekend
I spend weekends with my family, unwinding. I love to indulge in gardening as I feel plants emit energy and positivity. Apart from gardening, I enjoy biking.

The Toys
My cruise motorbike and bicycle are like a refreshing glass of juice that keeps me fresh throughout the day. I am addicted to my laptop and camera.

The Logos
Royal Enfield Bullet captures my maximum mind share. Adidas and Nike are an integral part of my life, and so is Canon for capturing the world though its lens.

— As told to Ananya Saha

Rajiv Kumar Bobal
Director — Sales & Marketing, Revlon India

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