Edelweiss Financial Services on Friday announced World No 1 shuttler Saina Nehwal as its brand ambassador in a deal initiated by IOS Sports & Entertainment.
Addressing the press, CEO of Edelweiss Group , Rashesh Shah said, “Edelweiss today is expanding its presence pan India with the Insurance, housing finance and credit businesses rapidly scaling up while it continues to consolidate its leadership position in capital markets.
Hailing Saina Nehwal as an inspirational icon widely recognised by people across all corners of India, Shah added, “It is indeed a pleasure to sponsor the champion.”
This is the first such brand association for Edelweiss. The association is for a period of three years and during this time Nehwal will feature in communication that will be part of a 360 degree multimedia national campaign. Additionally, as Sponsor, the Edelweiss brand logo will appear on Nehwal’s jersey across domestic and international tournaments that she will be participating in over the period of the association.
Saina Nehwal said, “Edelweiss is a trusted friend as we go back a long time since our Olympic Gold Quest (OGQ) days where Edelweiss was one of the first companies to promote women empowerment and sports via OGQ.”
Edelweiss has a long and continuing association with Sports. Edelweiss and its philanthropic arm EdelGive Foundation closely work with Olympic Gold Quest to promote women in sports, becoming one of the first to support Olympians like Mary Kom long before she became a world boxing champion.