1. E-commerce: Flipkart app most accessed, leaves Amazon, Snapdeal behind during festive season sales

E-commerce: Flipkart app most accessed, leaves Amazon, Snapdeal behind during festive season sales

The festive season since September 26 up to Dussehra on October 11 saw Flipkart’s mobile app emerge as numero uno among all the e-commerce apps

By: | Updated: October 19, 2016 7:28 AM
The Flipkart mobile app was accessed by 74% users who used at least one of the e-commerce mobile app between Flipkart, Amazon and Snapdeal. The Flipkart mobile app was accessed by 74% users who used at least one of the e-commerce mobile app between Flipkart, Amazon and Snapdeal.

The festive season since September 26 up to Dussehra on October 11 saw Flipkart’s mobile app emerge as numero uno among all the e-commerce apps, according to a report by Mubble Analytics, reports Hita Gupta in New Delhi. During the Navratri festival period — October 2-3 — the Flipkart mobile app was accessed by 74% users who used at least one of the e-commerce mobile app between Flipkart, Amazon and Snapdeal.

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Amazon India experienced its peak of 59% on October 1, the first day of its Great Indian Festival while the Snapdeal mobile app was accessed by 30% users on October 9 – 10, the report added. From October 2 -10, Flipkart continued to maintain its lead in the e-commerce mobile app.

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