E-commerce major Amazon India has announced the Great Indian Sale, the three-day discounted sale on its platform, both app and website, starting August 8.
Announcing the move, Amazon said, Amazon Prime members will get 30 minutes early access to top deals. The Department of Industrial Promotion and Policy (DIPP) had earlier outlawed discounts, predatory pricing and “big discount sales” by online e-commerce marketplaces.
Amazon’s India competitor, Flipkart too had run similar discounted sale in May this year. However, unlike the previous years, the company has not promoted the sale with much of marketing and promotional activities and print ads. Last year, Flipkart, Amazon, Snapdeal and Paytm fought over aggressively during Big Billion Days and Great
Indian Festival Sale, seeing 3-5 times increase in sale compared to normal days offering discounts upto 80% on certain categories along with some cashback offers.