Jabong Super Style Fest registers 200% growth in its first week of Diwali campaign India’s leading online fashion retailer also witnesses a 300% increase in app downloads .
Online fashion retailer Jabong Super Style Fest has got off to a fine start as it registered over 200% increase in revenue in the first week of the Diwali sales campaign. Sales of the men’s category of clothing saw the biggest jump with a whopping 350% rise over normal day revenues, followed by a 170% increase in men’s shoes, 150% increase in womenswear, and a 100% growth in the home furnishing category.
The boost for Jabong in numbers can be attributed to the way the online fashion retailer has designed the site for its consumers. In keeping with the festive spirits, while consumers get great deals on over 2 lakh styles, they also get a chance to win daily and weekly prizes ranging from travel vouchers to attractive cashbacks, as well as a chance to win iPhones, iPads, TV sets and DSLR cameras. As grand prize, Jabong is also offering five lucky couples international holiday packages. The consumers have a chance to win prizes till November 8 when the Jabong Super Style Fest ends. Continuing the Diwali festivities, on Dhanteras day on November 9, Jabong is looking to further pamper its consumers by giving away 101 prizes to mark the auspicious number in Indian tradition.
According to Nils Chrestin, Interim CEO at Jabong, and the Group CFO of Global Fashion Group, which operates Jabong in India, “The Super Style Fest is our way of expressing gratitude towards our audience for making us India’s favorite fashion destination. While our revenue and transactions have increased by over 200%, we have also registered a 400% increase from a normal day in our web traffic. There has also been a 300% increase in our app downloads. This a positive sign and we are confident of growing our revenues by 3x by the end of this festive sale.”
The scenario is reminiscent of Jabong’s Durga Puja festival last month, when the online fashion shopping brand witnessed a jump of 150% in its ethnic and casual wear categories in eastern India. Jabong also witnessed a 300% surge in sales within a month of launching the British high-street fashion brands, TOPSHOP and TOPMAN. Its latest Autumn Winter collection plugged by Alia Bhatt for Jabong has also witnessed phenomenal success in recent months.