Amazon India, which held sales in three tranches in October, claimed on Monday it had posted a 2.7-time growth in the number of units sold compared to last year’s festive season. The e-tailer said in a release, it received over 65% of its orders from smaller cities and towns and that more than 75% of new customers were from tier-2 cities and smaller towns.
More than 40% of customers shopped multiple times during the festive season across multiple categories. Categories such as smartphones saw a 2.9-time increase year-on year while sales of large appliances rose 11.4 times and fashion by 3.1 times.
The first leg of the sale was held during October 1-5, the second between October 17 and 20 and the final leg before Diwali during October 25-28. The e-commerce company claimed other categories such as FMCG goods witnessed a growth of 4.3 times over last year’s festive season in terms of number of units sold while furniture sold 11.8 times more.
“With over 97% of serviceable pin codes in India ordering everything from mobiles, TVs, large appliances, to home décor, door mats, this festive season marks the inflection point for e-commerce in India,” Amit Agarwal, VP and country head, Amazon India, said.
Online traffic trends released by firms such as SimilarWeb and App Annie found Amazon.in was the most visited online shopping destination on desktop and mobile-site. “Amazon India was
also the most downloaded app during festive season, which reflects in rankings on both Google Playstore and iOS as the number 1 shopping app,” Amazon said in the statement.