FMCG major Dabur has partnered with e-commerce giant Amazon to make over 30 of its products available to customers in the US, Canada and Mexico as it looks to further strengthen its international play. The homegrown ayurvedic products maker, which gets about 30 per cent of its revenues from international operations through offline distribution network, has a presence in over 120 countries. “There is a huge demand for ayurvedic, chemical-free products in the international markets… About 30 per cent of our business is international. Amazon has a wider reach and will help us expand our footprint exponentially,” Dabur India Executive Director (Consumer Care Business) Krishan Kumar Chutani told reporters here.
He added that the partnership will help Dabur tap into demand from the Indian diaspora as well as local Americans. As a part of Amazon’s global seller programme, Dabur initially will take around 30 of its products like Vatika hair oil, Chyawanprash and toothpaste to the US market. “Depending on the response we get, we intend to launch 80 more products in the next quarter,” he said, adding that the company is also introducing an exclusive product Himalaya Honey that will be sold through Amazon.com. Recently, Dabur got listed as a seller on Amazon’s India portal to sell its products in the country.
Chutani said the company had started working with Amazon.in about a month back and many of its products are already best-sellers on the e-commerce platform. “As part of the Global Selling Programme, Amazon will help provide Dabur a marketplace to showcase its vast range of products to global consumers,” Amazon India Director and GM Gopal Pillai said. He added that there are 26,000 sellers from India that are a part of this programme. Besides, Amazon is working with brands like Liberty, Fabindia, Biba and Titan to take them to international audiences.