On the fourth day of the Unbox Diwali Sale, Snapdeal quadrupled sale of services on its newly launched services platform. The services on Snapdeal include 1,500 people ordering home cleaning services via Urban Clap, seven times surge in movie ticketing via Bookmyshow, 200% increase in travel booking, and nine times spike in Uber booking.
“With festivities kicking in, people are in a mood to indulge on food, movies, travel, personal services, etc to enjoy this period with their loved ones. We are excited to see customers do more on Snapdeal app via our single-app integrated experience,.” Tony Navin, senior vice president of partnerships and strategic initiatives at Snapdeal said in an emailed statement.
Region-wise, Snapdeal saw a chunk of new users logging in from tier II and tier III cities while repeat usage from metro cities was clocked at 60%.