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Flipkart lines up incentives for sellers

Home grown e-tailer Flipkart has lined up an array for incentives to sellers ahead of the Big Billion Day sale to be held between 2-6 October.

By: | New Delhi | Updated: September 23, 2016 7:03 AM
The e-tailer claims to be adding new sellers at a fast pace. “The number of sellers on the platform have gone beyond 100,000,” Goteti said. (Reuters) The e-tailer claims to be adding new sellers at a fast pace. “The number of sellers on the platform have gone beyond 100,000,” Goteti said. (Reuters)

Home grown e-tailer Flipkart has lined up an array for incentives to sellers ahead of the Big Billion Day sale to be held between 2-6 October. “We have also dropped the charge for deliveries by 50%,” Anil Goteti, head, marketplace, Flipkart, told FE.

The e-tailer claims to be adding new sellers at a fast pace. “The number of sellers on the platform have gone beyond 100,000,” Goteti said.

Under the programme, more than 2,000 sellers will be rewarded for their performance during the festive season sale and will win prizes worth R50 lakh including cars, bikes, international holidays and smart-phones. “We have been preparing sellers with product insights that will help them streamline their product offerings as per customer requirements,” adds Goteti.

In its effort to track the performance of its sellers, the online commerce firm has set certain parameters such as the number of units sold, overall performance metric including the quality of service and delivery, etc. Moreover, it has brought back its flagship property, Flipstars through which it provides ratings to sellers on the basis of their performance.

The company claims to be providing other assistance such as training, financial assistance apart from helping them in cataloguing the products and competitive rates for packaging, thus helping sellers to meet high demand during the sale season. “Over R125 crore loans has already been disbursed. We have set a target of R200 crore by the end of festive season, in terms of total loan amount which will be disbursed.

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