Apple Inc’s latest smartphone iPhone 6, and iPhone 6 plus may become more affordable for consumers to buy with the company’s distributors offering two promotional packages.
A consumer can buy an Apple iPhone 6 by exchanging their current handsets for a minimum value of Rs 9,000, according to the promotion that the distributors have announced. As per the second offer, the iPhone 6 Plus will be available for a downpayment of 20% and the remainder can be repaid in eight equated monthly installments, according to the promotional scheme.
Apple is distributed in India by Beetel, Ingram Micro, Redington India, and Rashi Pheriperals. The offers are to be funded by credit card companies and Bajaj Financial Services, and is available until March 27.
The latest offer comes weeks after Apple had allowed distributors to tweak prices and promote its products as the company is deepening its focus on India, the world’s second-largest market for smartphones, after its largest market China, is facing a slowdown in sales.
When Apple reported its earnings for the October-December quarter and forecast a first-ever revenue drop, India emerged as a bright spot, with its iPhone sales growing 76% year-on-year. Apple’s chief executive Tim Cook said the company is betting big on India’s youth whose median age in 27 years.
“I see the demographics there also being incredibly great for a consumer brand, and for people that really want the best product,” Cook said. “We have been putting increasingly more energy in India.”
Apple raising its bets comes at a time when operators are rolling out high speed communications networks to offer 3G and 4G services, declining prices of smartphones, uptake in mobile internet users, and usage, while the internet subscription fees are on a decline.