Airtel has hit back at Mukesh Ambani’s Reliance Jio by offering a 90-day unlimited data pack for its 4G customers. The pack is available for Rs 1495. The country’s largest telecom services provider said that the 90 days pack is available for Rs 1495 for existing users and new users will be able to avail it through the first recharge of Rs 1494. “With this pack these customers can stay online round the clock without having to worry about exhausting their data limits or going for frequent recharges,” the company said. The pack is currently available in Delhi and will be launched across other circles over the next few days.
“After getting your phone recharged for Rs 1495, you will get 15 GB data. When this 15 GB data is about to get over, you can log onto the Airtel app where you will get an option of ‘free data for 90 days’. When you click on this option, you will get 15 GB more data, making it 30 GB data in total. After you have consumed the 30 GB, you will receive an alert message from the service provider and your network will automatically go on 2G, but you will not have to pay any extra charge for using it,” an Airtel customer care executive told FE Online.
Sunil Mittal recently said that he is not worried about the launch of Reliance Jio. “One cannot underestimate the size and scale of Reliance Jio. There has been a big event in the market place, but you cannot write us off,” Mittal told ET Now with reference to the possible threat that Mukesh Ambani’s telecom venture poses to Bharti Airtel. “What can we create as an entry barrier? Fight well? We will. I don’t expect any shrinkage in the overall revenue pie,” Mittal told the channel.