In an exclusive interview with CNBC TV 18, Baba Ramdev has said that 100-200% growth over the next 5 years is a small thing for his FMCG venture Patanjali.To achieve the ambitous growth targets, the distribution system and supply chain are being strengthened.
Patanjali was launched in 2006 by Yoga Guru Ramdev and Balkrishna with the agenda of establishing the science of Ayurveda with modern demands and technology.
In his interview, Ramdev said that presently the brand is running 5000 stores in the country with 4500 distributors. It presently manufactures a range of products from personal care to health, is already giving a run for money to majors like HUL in the market. Also, Patanjali will soon also venture into online sales as per the collaboration with online shopping biggie Amazon.
Promoting on the lines of Make in India and the benfits of ayurvedic products, Patanjali is seeing revenues splurge in market space. After Ramdev’s statement, the competitor brands will surely seek out better marketing stratergies. ‘The Swadeshi bachao’ agenda of Patanjali highlights the need for organic and ayurvedic products in daily use and going by the sale datas, consumers are buying the thought.
Besides online sales, the recent shoot in advertisment campaigns on radio, electronic mediums is what the Yoga Guru’s brand has been working with.