Snapdeal, one of India’s top three e-commerce players, will be going for a complete makeover on Android, iOS and web. Giving a sneak peek of the new site, Snapdeal’s new chief product officer Anand Chandrasekaran said the revamp was codenamed ‘Phoenix’ and compiled 1,500 responses from Snapdeal employees who had pointed out UI issues and bugs.
The Snapdeal redesign, however, sees the company ditch the traditional red banner in the background in favour of more white space. The focus now seems to be clearly on visual elements that will highlight the product.
Snapdeal’s redesign will be rolled out by this Wednesday and a new version of the Windows Phone app will follow later.
“The main focus with this redesign is to declutter the website. It will be easier for consumers to find products without being distracted by too many other features on the side,” Chandrasekaran said. The new design sees an addition of features like Sort, Filter, along with an option to mark certain categories as Favourites. Chandrasekaran joined Snapdeal earlier this month from Bharti Airtel.
Chandrasekaran said for Snapdeal the focus on product is important and will be key to acquiring new users. “We can’t keep spending on getting users. With the new redesign, a consumer does not have to wade through products to discover what they are looking for,” he said.