Facebook India has claimed that it has started offering unprecedented results for its partners in terms of “moving business”. Umang Bedi, managing director, Facebook India and South Asia, attributed it to the fact that this was “only platform with real people”, in effect making it the “largest aggregator of real identities on the planet”.
Listing examples of recent successes, Bedi, who joined the social network a few months back, said Tata Housing was able to sell 280 houses on the platform within a day while Ford and Samsung too experienced similar success. Bedi said his focus was on eight key vertical including financial services, tech, telecom and auto.
India has for sometime been Facebook’s second largest market, but Bedi said the country is clearly the most critical and strategic market for the company. “We contribute $4 billion and 335,000 jobs to India through our marketing, platform and connectivity efforts.” he said, quoting a 2015 Deloitte report. Though he refused to divulge India’s position in terms of revenue, he said it was “leading the charter for emerging markets”.
To help brands make better use of the platform, Facebook has rolled out its Blueprint free creative training modules for businesses. The idea he said was to help them create “thumb stopping” creatives and understand the best practices for mobile first. Blueprint eLearning has hit 1 million enrolment. India ranks as the second largest country signing onto Blueprint. The top five countries include the US, India, Egypt, Brazil and the UK.
“Blueprint has vertical specific narratives. Then it shows various products and how to use them with deep and narrow segmentation as well as broad and wide targets. There is training on how to get maximum reach and maximum frequency. Blueprint really focuses on two things. One is the creative, the other is how do you build a campaign, reach and optimisation. By the way it is for both on and off Facebook,” Bedi told indianexpress.com.