Chilean wine maker Viña Ventisquero, which has forayed into the Indian market, expects to become one of the most relevant players in the imported wine segment in the next five years.
The company, which has partnered Mumbai-based Aspri Spirits, one of the leading distributors of imported premium wines, is looking India as its leading market as Japan and China in the region in near future.
“For us India is about being here now to grow with the market. And we hope to become the most relevant Chilean winery over here,” Viña Ventisquero Asia Sales Director Nicolas Kowalski told PTI.
The company has introduced Clasico range which is sub Rs 1,800 for the Indian market.
“This is the base of our range and a very important segment for us. We are also looking into introducing some of our higher ranges in the near future,” he added.
Besides, the company has also plans to bring its winery owner and winemakers to have a feel of the Indian market.
“We are just starting in India and therefore are more thinking strategically than quantitatively at this stage. We are working hard on getting to the right channels,” Kowalski said adding that Viña Ventisquero would focus on retail as well as b2b channels as hotel, pubs and restaurants.
Presently, Asia and Middle East region accounts for its 30 per cent of turnover.
India ranks at number 56 in terms of Chilean wine imports with 46,000 cases. Japan and China rank third and fourth with about 6 million cases each, he added.