CarWale, India’s largest automotive portal, has announced the launch of a dealership rewards programme, called CarWale Premier Circle. The first of its kind in India, the programme aims at rewarding dealerships that work in partnership with CarWale to simplify the car buying experience in India.
With CarWale Premier Circle, the sales executives at dealerships are rewarded for simple actions that they take, from following up on a lead promptly to selling a car. The accrued points can then be redeemed against exciting gifts and shopping vouchers at any time, without restrictions.
Speaking about the initiative, Mohit Dubey, Co-Founder and CEO said, “The thought behind the programme is to reward the sales staff and middle management that work hard at dealerships to serve customers. We believe that the CarWale Premier Circle programme will be a strong motivating factor for them and we are confident that it will help further improve the car buying experience.”
The CarWale Premier Circle programme rolls out today and the company has announced that all dealers currently working with the company are auto-enrolled to the programme. Further, as a launch bonus, CarWale is rewarding all its dealer partners for the activities for the month of May as well. This way, every dealer will start with points in their account right from the beginning of the programme.
CarWale, India’s largest automotive portal is owned by Automotive Exchange Private Limited and is a part of the Axel Springer group. CarWale has been recognised by IAMAI as the Best Auto Website in India, twice in a row (2011 and 2012), among several other awards from Red Herring, Business Week and PC World magazine for its contribution to the Indian automotive industry.