FMCG company Cargill Foods India today said it has seized finished and semi-finished stocks of a fake cooking oil brand with the help of police authorities. The stocks were seized on the city’s outskirts as part of the company’s fight against counterfeiting of goods.
Cargill, with the help of court officials and police authorities, conducted a raid on MM Oil Enterprise in April at its premises at Dahiser Mori near here, the company said in a release here. Finished goods and packing material of the fake oil product, being sold under `Genuine’ brand, were seized in the raid. The brand is a duplicate version of the company’s popular cooking oil label `Gemini’.
“Gemini cooking oil is a heritage brand, which comes with a sense of belonging and trust amongst our consumers. The initiative taken in February to introduce technology for combating counterfeit products has created a platform for this raid. “With the help of court officials and local police authorities, we were able to seize the fake goods that are health hazards for our consumers, and which also tarnish the brand’s equity and reputation,” Cargill Foods India Managing Director Deoki Muchhal said.
The raid resulted in the seizure of finished stock of 9.5 tonnes and over 14 kgs of packaging materials, he added.
Cargill has businesses in refined oils, food ingredients, grain and oil seeds, cotton, animal feed and trade structured finance. It markets leading consumer brands of edible oils like Nature Fresh, Gemini, Sweekar, Leonardo Olive Oil, Rath and Sunflower brand of hydrogenated fats in India. The company also markets Nature Fresh brand of packaged wheat flour.