1. Car ad-ons: Pay 25 pct, own a car

Car ad-ons: Pay 25 pct, own a car

The companies promise to share the equated monthly instalments of car owners in return for using 60-70% of the vehicle’s space to put vinyl stickers of their clients

By: | Published: July 26, 2015 12:04 AM
 Simply put, the companies promise to share the equated monthly instalments (EMIs) of car owners in return for using 60-70% of the vehicle’s space to put vinyl stickers of their clients.

Simply put, the companies promise to share the equated monthly instalments (EMIs) of car owners in return for using 60-70% of the vehicle’s space to put vinyl stickers of their clients.

BE IT the red-and-brown vinyl wraps around the coaches of Delhi Metro depicting the choice of plans that a customer of that advertiser—in this case, a private-sector bank—can avail of, or the blue posters of a brand-new real estate project that adorn the buses of BEST in Mumbai, ‘advertisements on wheels’ have been present in India for quite some time now. From specially-designed three-wheelers or trucks that carry ads of companies to radio cabs that come draped in the united colours of their sponsors, the advertising industry has covered almost every inch of space it could find on the ‘moving media’.

Now, taking that concept a step further, some advertising companies in India have introduced the ‘wrap advertising’ model for private cars with a promise to make the dream of owning a car a reality for every Indian. Simply put, the companies promise to share the equated monthly instalments (EMIs) of car owners in return for using 60-70% of the vehicle’s space to put vinyl stickers of their clients.

New Delhi-based Rohit Gulati and Mumbai-based Siddharth Mahajan bought their cars, a Maruti Eeco and a Swift Dzire, respectively, using this new ad model. Rohan Gupta, a 32-year-old Pune businessman, too, got his maiden car, a Hyundai Eon, in a similar manner. The three paid only 25% of the actual price of the car.

They were free to buy a car of their choice and the vehicles were registered in their names. The advertising companies also provided for additional maintenance and fuel costs in terms of referral bonuses. The only catch? Their vehicles had to sport the wrap ads of the advertising companies’ clients.

“This concept will enable brands to reach, in the most interactive manner, a wider target audience and create a new communications medium, which is still at a very nascent stage, but is poised for growth,” says Varun Kumar, director and founder of Advelocity, an integrated advertising company based in New Delhi.

As per the scheme, a person can purchase a car with the help of these advertising companies by paying a down payment of 25%—or 20% in case of Advelocity—with a five-year loan period option. The advertising company will then cover the EMIs of the car loan. In return, around 60-70% of the vehicle’s exterior will be covered with ads.

There are a few conditions, though. The companies have a ceiling limit to the maximum amount they will pay—
Rs 4 lakh in the case of Advelocity. Then there is also the condition of running the vehicle for a set distance per month and keeping it clean. Plus, there are other charges like cost of insurance, authority registration, logistics, membership fees and others, which differ from company to company.

To simplify things, several companies have a fixed list of cars from which an interested party can take a pick. “The basic idea is to build a fleet of a few hundred cars and then to reach out to companies to advertise with us,” says Kumar of Advelocity. “This method proves to be cheaper and has a far better reach than hoardings and billboards,” he adds.

As per Brand on Wheels, another such company based in New Delhi, it’s a win-win situation for both car buyers and advertisers. While the EMIs of the car owners are taken care of, advertisers get a new platform for their campaigns. Nearly four million people have shown interest in the offer, says the company.

Brand on Wheels was founded by 30-year-old Sachin Rastogi, who came up with the idea during a visit to Australia in 2013. “I saw advertisements on private cars there and innovated on the model on returning. I linked it to EMIs, taking out the pain of buying a car and also offered a new medium to advertisers—to carry their campaigns on roads,” he says.

Rastogi has been working on the idea since September 2013. He has so far built a pool of over 200 new car buyers across Delhi, Mumbai, Pune and Bengaluru.

“I need to have a sizeable pool—at least 200 cars in each city—before I approach advertisers. If, say, an advertiser wants 100 cars in one city, I should be able to deliver that,” he adds. The huge interest shown by potential customers bodes well for the venture, as per Rastogi.

Though the offer seems too good to be true, it does come with a few regulations. Cars sporting ads have to run at least 1,500 km a month. Besides, car owners have to install a GPS, which costs about Rs 10,000, and pay a certain amount as membership fee, ranging from Rs 10,000 to Rs 30,000, depending upon the company. Owners also have to pay for the removable vinyl stickers (roughly Rs 55 per sq ft). Needless to say, they have no say on the ads.

Kumar of Advelocity says his company insists on new cars because buyers are likely to be more careful about their maintenance. Such cars are less likely to be away for repairs too. The GPS helps track cars and ensure they run for the minimum number of kilometres a month. Buyers take note: if the car fails to hit the 1,500-km limit in a month, you will have to shell out the EMI yourself.

The companies come into the picture only after a car is purchased. The advertising company enters into a contract with the buyer, not the lender. “A buyer should pay at least 25% of the cost of a car. Even if a buyer has bought a car without taking a loan, he can make money by offering the car for advertising,” says Rastogi of Brand on Wheels.

To start with, the offer is on cars that cost up to Rs 10 lakh—again, this varies from company to company. So, if you are buying anything from a Tata Nano to an all-frills Honda City, you could offer the car’s body for ads. For the advertiser, the cost will be the EMI plus the margin that the companies will make. This works out much cheaper than similar outdoor options like hoardings and poster-size outdoor ads, as per Rastogi. “Plus, you get the mobility, which a static hoarding won’t offer,” he adds.

In short, if you don’t mind owning a car that has a few ads on it, it’s a pretty good way to pay for your EMI—
and gas too.

  1. A
    azad
    Nov 9, 2017 at 2:38 pm
    yes I want to do ads on my car
    Reply
    1. N
      nirmalsinh
      Oct 1, 2017 at 11:48 pm
      Pls send email on nirmalsinh_vodafone ymail For advertising on my car
      Reply
      1. D
        darshan patel
        Jun 8, 2017 at 1:08 pm
        ecco car
        Reply
        1. H
          hari sharma
          May 14, 2017 at 3:45 pm
          My self Hari sharma. I want purchase a new car. with your sceme, pls give me your contect no. or mail id.My mo no. is 8376031108. I am from ghaziabad UP.
          Reply
          1. P
            praveen
            May 12, 2017 at 9:04 pm
            my car is datson go T(0) MOdel ineed ads for free emi
            Reply
            1. P
              PRIYA dalvi
              Apr 16, 2017 at 8:33 pm
              We want to advertise on our car. How to contact u. Our contact no.9604179530
              Reply
              1. W
                willams
                Apr 6, 2017 at 2:45 am
                We at Loan Arranger Limited we offers loans at 3 interest rates to all our clients around South Africa and outside South Africa , we are 100 guaranteed loan company that can deliver what we promise to our clients. With the track record that we have we can ensure you get the best of our service, we are proud to say that we help hundreds of thousands of people out that can't get help anywhere in the country, we can proudly say that we extended our business and it is as follows: Fast Approved Loans, Bad Credit Welcome..Loan Offer up to R780,000,00 Apply for a loan of up R500, 000.00 We offer a large list of different loan options including: Personal Loans - up to R1,000, 000,00 Blacklisted Loans – up to R500 000,00 Pay Day Loans – up to R5,000 000,00 Business loans: From R100,000.00 to R20,000.000 00 Debt Consolidation Loans – turn all your monthly installments into one small payment Consolidation Loans: From R100,000.00 to R5,000,000.00 Vehicle Finance – you could be driving your dream
                Reply
                1. B
                  Bibhuti bhusan
                  Jan 27, 2017 at 1:29 pm
                  I have a Scorpio i want advatise on my car door please send me your phone number my number is 9938898080
                  Reply
                  1. A
                    ACHAL KUMAR
                    Jan 20, 2017 at 10:35 am
                    hw i cotact you
                    Reply
                    1. A
                      Ashish Gupta
                      Mar 16, 2017 at 12:24 pm
                      I have a new Datson Go T i want advatise on my car.Please send me necessary details regarding this scheme.Thanking youAshish GuptaMobile No 91 98390 86469Mail Id - Indore ( Madhya Pradesh )
                      Reply
                      1. H
                        Himanshu Goyal
                        Feb 14, 2017 at 9:06 am
                        Respected Sir/MadamI am going to buy a new car (5lacs to 7 lacs) in Ludhiana Punjab and i wonder it comes with emi free.as per your schme.please give all necessary details regarding this.Thank You Himanshu Goyal9888072584
                        Reply
                        1. M
                          Mahendra N
                          Jan 17, 2017 at 5:49 am
                          My self Mahendra N Makwana. I want purchase a new car. with your sceme, pls give me your contect no. or mail id.My mo no.9998949437.Email id. . I am from Vadodara Gujarat.
                          Reply
                          1. P
                            prakash k
                            Jan 23, 2017 at 10:11 am
                            I am prakash k
                            Reply
                            1. R
                              Rajni
                              Dec 10, 2016 at 8:54 am
                              Did you know that big companies spend more than 1 BILLION dollars on advertising every year?Companies are constantly developing and improving ways to advertise their product, and they NEED someone like you to show off their ads on your vehicle.Do you know what they need? They need YOU. That's right... and they are willing to pay money for you to drive to work, drive to the grocery store, etc... to advertise their product.By advertising this way, companies get their product shown to a core demographic that they are targeting!You could make $300 a month by simply driving to work everyday! Imagine making money for something you already do all day long!. Easy work and easy pay that could really help with the bills.Thanks,Sarah Johnson
                              Reply
                              1. S
                                Satya Ranjan
                                Aug 19, 2016 at 4:16 pm
                                I interested to buy a car I want to know how it's way of processing ?
                                Reply
                                1. S
                                  Sunil kishanchand
                                  Dec 15, 2016 at 6:19 pm
                                  Very good scheme
                                  Reply
                                  1. N
                                    Naveen m
                                    May 19, 2016 at 3:34 pm
                                    I am planning to buy car
                                    Reply
                                    1. R
                                      Rajat kumar
                                      Nov 10, 2016 at 11:08 pm
                                      I want to purchase new car by exchange the old car and want this adver kindly contact me at 09815233408.
                                      Reply
                                      1. S
                                        srikanth
                                        Nov 9, 2016 at 2:17 pm
                                        i need a advertise poster on my car. thats helpfullme EMI per month
                                        Reply
                                        1. V
                                          Vijay semwal
                                          Sep 12, 2016 at 4:49 pm
                                          I interested to buy a car I want to know how it's way of processing ?
                                          Reply
                                          1. A
                                            ankit
                                            Dec 1, 2015 at 6:06 am
                                            I want to buy car
                                            Reply
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