1. British supercar Aston Martin set for a sales boost in India; here’s why

British supercar Aston Martin set for a sales boost in India; here’s why

British super car brand Aston Martin is expected to see a good year ahead in India and an even better next year. The weak Great Britain Pound (GBP) post-Brexit and possibility of UK starting the legal process of leaving the EU soon may have hit the GBP but...

By: | Pune | Published: October 13, 2016 6:20 AM

British super car brand Aston Martin is expected to see a good year ahead in India and an even better next year. The weak Great Britain Pound (GBP) post-Brexit and possibility of UK starting the legal process of leaving the EU soon may have hit the GBP but it has a sliver lining for Indians wanting to buy this expensive James Bond inspired car.

According to Infinity Cars MD Lalit Choudary, the company sold around 75 units in India in the last five to six years. “The initial years were good and then it went down but the last 12 months have been good and will be even better next year,” Choudary said. The weak Pound makes it more favourable for the buyers in India, he said.

Aston Martin has four models in the Indian market with the Rapide (price R3.29 crore) and Vanquish (R4 crore range) models doing well in India. The company has just launched the new DB11 model which is expected to perform well in the Indian market. The DB11 is priced at R4.27 crore (ex showroom Delhi) was showcased in Pune on Tuesday.

The DB11 is being showcased across India as part of the two-week Indian road show. It will next go to Goa, Bangalore, Chennai and end the show at Hyderabad – all important markets for this performance brand.

“The cars has buyers across all metros in the country,” Choudary said. According to Choudary, the new DB11 has already received many orders and after the road shows, more enquiries are expected. But the steep 184% custom duty for importing the cars will continue and will still keep the car among the most expensive cars in the Indian market.

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