1. British Airways’ High Life Determines the Top British Landmarks of the 21st Century

British Airways’ High Life Determines the Top British Landmarks of the 21st Century

The campaign received over 2,000 entries and 150 landmarks were nominated by the public spanning the whole of the UK, including the Millennium Bridge, Grizedale Forest Sculpture Park and Edinburgh Castle.

By: | Published: August 3, 2015 10:47 PM

The campaign received over 2,000 entries and 150 landmarks were nominated by the public spanning the whole of the UK, including the Millennium Bridge, Grizedale Forest Sculpture Park and Edinburgh Castle.

The list of nominated landmarks was then narrowed down by a distinguished panel of experts from across Britain including president of the Royal Institute of British Architects (RIBA) Stephen Hodder; director of London Whitechapel Gallery, Iwona Blazwick; architect and RIBA Worldwide and Civic Trust award winner, Will Alsop; BBC and ITV broadcaster Julia Bradbury and editor for High Life, Kerry Smith.

Awarded the top landmark that defines the British skyline, was Cornwall visitor attraction, The Eden Project that transformed a disused China clay pit into a 21st-century global garden. Sir Tim Smit, co-founder of the Eden project said on the accolade To say Eden is the landmark that most defines 21st-century Britain is fantastically humbling. There is a rich palette to choose from and Britain as probably the creative capital of the world has set a high bar. British architecture has enjoyed a flowering both at home and abroad that is unparalleled and our architects Grimshaw and their team superbly brought our dream into reality.

Only narrowly missing the top landmark spot was the Angel of the North, followed by Coventry Cathedral in third place. The full list of the top 21 landmarks can be found on highlife.ba.com.

Editor of High Life Kerry Smith said, The British skyline is moving on at an unprecedented pace ndash; and in the quest to find the landmarks that define Britain in the 21st century, nominations ranged from Glastonbury Pyramid Stage through to Stonehenge and the Shard. The final 21 landmarks celebrate British heritage along with the creative energy of the present.

About Cedar

Cedar is a creative and commercial content agency with offices in London, Hong Kong, Cape Town and Johannesburg. We help brands become effective and profitable media owners. Founded in 1973, the agency creates multi-media content strategies from big idea to execution; integrating magazines, websites, social media programmes, tablet apps, events and integrated sales solutions.

About British Airways:

British Airways, part of International Airlines Group, is one of the worlds leading global premium airlines and the largest international carrier in the UK. The carrier has its home base at London Heathrow, the worlds busiest international airport and flies to more than 70 different countries. British Airways carries more than 40 million customers a year. The airline currently has a fleet of more than 270 aircraft.

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