Country’s leading bakery and diary products company Britannia on Tuesday announced the launch of its research and development centre in Bidadi on the outskirts of Bengaluru, in a bid to take on competition from Parle, ITC and Mondelez International.
The new centre, the company’s first fully owned manufacturing facility in the state, has been set up at an investment of R200 crore.
The company said the R&D centre will focus on fostering innovations and launch of “disruptive products” for Indian and global consumers. The 55,000 square foot centre was inaugurated by Karnataka industries minister, R V Deshpande.
The centre houses analytical, sensory, microbiology labs in addition to pilot plants for its core product portfolio which includes biscuits, cakes, rusk, breads and dairy. The facility has a team of food technologists, scientists, chefs and nutritionists and nearly half the workforce comprises women.
Varun Berry, MD, Britannia Industries said: “Our market leadership in bakery today is firm and growing. As a market leader, innovation is the bedrock of our identity. We aim to be a total foods company in 5 years from now, serving over a billion Indians 4 times a day. This centre reinforces our commitment to deliver innovative and superior products to our consumers. The new R&D centre will act as a springboard to accelerate product innovations in newer categories and will help us in our growth into adjacent bakery segments within macro-snacking”.
The manufacturing facility in Bidadi, built adjacent to the R&D centre is also equipped with high-speed processing machinery which will redefine the frontiers of food technology in India. The facility will seamlessly channel the innovations from the R&D center to markets across the country.
Currently, the facility employs more than an 800 strong workforce and will expand up to 1,350 people when it reaches 100% capacity. Britannia started its first R& D centre in 1970 in Mumbai.