Bosch, a leading supplier of technology and services flagged off a customer engagement outreach drive Bosch K4000 rally in Chandigarh today to bring together the division’s key stakeholders, including distribution partners, retailers, sales associates, workshop technicians and mechanics to reach out to over 40,000 customers across 680 locations in India.
Guenter Weber, Regional President, Automotive Aftermarket, Bosch Limited said here today that “the Bosch K4000 rally is a unique initiative that aims to generate awareness among customers about Bosch’s extensive offerings among consumers in the commercial vehicle, tractors, off-highway, passenger car and two-wheeler, industrial and institutional segments.”
He said that with over 500 Bosch associates from 28 sales offices taking the rally across the nation, the initiative will also see more than 2,000 customer activities.
These will include mechanic, retailer and fleet owner meets, merchandising drives as well as product demonstrations. Information on the Bosch technical hotline number as well as the scope of the team’s expertise and services will also be shared during the rally.
Bosch Automotive Aftermarket division is responsible for the supply, sales and distribution of all Bosch branded automotive parts for vehicle servicing; diagnostic equipment for workshops; technical after-sales service; imparting technical information; training personnel and consulting.
In India, Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs.8, 600 crores in 2013.
S.Srinivasa, Senior General Manager said that “the Bosch Automotive Aftermarket distribution network is arguably the largest in the country, with over 1,000 authorized distribution partners on the one hand, and over 3,000 authorized workshops that are engaged in unit repairs as well as vehicle service on the other.
Our direct distribution reach extends beyond 60,000 semi wholesale and retail points with a dominant presence in all the key markets of the country.”