1. Boroline’s success story: This ‘Made in India’ product doesn’t have debt of a single Rupee on the government

Boroline’s success story: This ‘Made in India’ product doesn’t have debt of a single Rupee on the government

When GD Pharmaceuticals brought Boroline in the market, the Britishers were astonished.

By: | Updated: October 17, 2016 6:10 PM
A company set up on a very Indian model doesn't have a debt of a single Rupee on the government. A company set up on a very Indian model doesn’t have a debt of a single Rupee on the government.

There would be hardly any person who will not know about Boroline. In 1929, Gour Mohon Dutta, an affluent member of the merchant community in Kolkata established GD Pharmaceuticals, a company which aimed to manufacture medicinal products. It should be noted that at this time India was ruled by the British and we were striving for Independence. When the company brought Boroline in the market, the Britishers were astonished. They tried to stop the production of the cream, but they failed and the cream managed to reach the households. It’s been 87 years since then and Boroline is still going strong. A company set up on a very Indian model doesn’t have a debt of a single Rupee on the government. From young people who used the thick, fragrant cream on pimpled or dry skin to mothers who rubbed it generously on the wounds of their young children, Boroline, a dependable antiseptic, is still an integral part of first-aid kits.

Who all used it then: When India gained independence, Debasis Dutta, son of Gour Mohan Dutta, was the MD of the company. It is said when we got independence in 1947, the company distributed free Boroline cream to the people. Not only this, the cream got so famous that Pandit Jawahar Lal Nehru, Actor Rajkumar started using it.

Comparison with Patanjali: Back then there was no marketing, no advertisements but it became a rage and G D Pharma nad Boroline became synonyms to each other. Today Baba Ramdev’s Patanjali has become a household name. Big names like Nestle, Colgate all feel threatened by Patanjali. In the same manner British companies were threatened with its fame.

A tradition of excellence: Inspite of the deluge of skincare products which have flooded the Indian market, Boroline has successfully retained its position in the market. The secret to this consistency could be the adherence to quality, its innovative products and distinct packaging. The company has acquired all the mandatory government licences and complies with GMP norms.

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