1. Boroline’s success story: This ‘Made in India’ product doesn’t have debt of a single Rupee on the government

Boroline’s success story: This ‘Made in India’ product doesn’t have debt of a single Rupee on the government

When GD Pharmaceuticals brought Boroline in the market, the Britishers were astonished.

By: | Updated: October 17, 2016 6:10 PM
A company set up on a very Indian model doesn't have a debt of a single Rupee on the government. A company set up on a very Indian model doesn’t have a debt of a single Rupee on the government.

There would be hardly any person who will not know about Boroline. In 1929, Gour Mohon Dutta, an affluent member of the merchant community in Kolkata established GD Pharmaceuticals, a company which aimed to manufacture medicinal products. It should be noted that at this time India was ruled by the British and we were striving for Independence. When the company brought Boroline in the market, the Britishers were astonished. They tried to stop the production of the cream, but they failed and the cream managed to reach the households. It’s been 87 years since then and Boroline is still going strong. A company set up on a very Indian model doesn’t have a debt of a single Rupee on the government. From young people who used the thick, fragrant cream on pimpled or dry skin to mothers who rubbed it generously on the wounds of their young children, Boroline, a dependable antiseptic, is still an integral part of first-aid kits.

Who all used it then: When India gained independence, Debasis Dutta, son of Gour Mohan Dutta, was the MD of the company. It is said when we got independence in 1947, the company distributed free Boroline cream to the people. Not only this, the cream got so famous that Pandit Jawahar Lal Nehru, Actor Rajkumar started using it.

Comparison with Patanjali: Back then there was no marketing, no advertisements but it became a rage and G D Pharma nad Boroline became synonyms to each other. Today Baba Ramdev’s Patanjali has become a household name. Big names like Nestle, Colgate all feel threatened by Patanjali. In the same manner British companies were threatened with its fame.

A tradition of excellence: Inspite of the deluge of skincare products which have flooded the Indian market, Boroline has successfully retained its position in the market. The secret to this consistency could be the adherence to quality, its innovative products and distinct packaging. The company has acquired all the mandatory government licences and complies with GMP norms.

  1. S
    Sibani
    Oct 18, 2016 at 8:08 am
    It's a legend product which I earn to use from my g ma and it's most dependent skin cream in winter.long live "BOROLINE"
    Reply
    1. S
      Saptarshi
      Oct 18, 2016 at 4:35 am
      Do articles go through an editorial process before they appear on the website? There are obvious typos and grammatical mistakes and to say nothing of the abruptness of the content.
      Reply
      1. শৌনক বসু
        Oct 18, 2016 at 1:49 pm
        The main reason for success is definitely quality control - with a single product getting such legendary status is amazing (although Suthol and Eline are now in their Kitty)...
        Reply
        1. J
          Jayesh
          Oct 17, 2016 at 6:50 am
          It is truly a good product with good results. It must have in your first aid kit/ travel kit.
          Reply
          1. P
            Pratip Banerji
            Oct 17, 2016 at 6:10 pm
            Great product, used by many of our patients..., with good results...
            Reply
            1. R
              Rajdeep Haldar
              Oct 17, 2016 at 4:51 pm
              Simply awesome. Great going Boroline. All the best for many more years to come...........
              Reply
              1. V
                VENUGOPAL
                Oct 17, 2016 at 9:25 am
                I HAVE BEEN USING SINCE CHILDHOOD AND IT IS STILL IN MY WARDROBE. IT IS USED FOR ANY TYPES OF BURNS AS WELL AS DRY SKIN IT MAKES WONDERS !!!
                Reply
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