India’s largest online entertainment ticketing platform BookMyShow has launched multiple language options for its website to enable users to be able to choose from Hindi, Tamil, Telugu and Kannada, in addition to the already existing default English option, and browse and transact on BookMyShow in their preferred language.
These language versions have been launched with the intent to expand BookMyShow offerings to more users spanning across different geographies, especially those residing in Tier II and Tier III towns.
“Language is a critical barrier to the next phase of e-commerce growth in India and we are solving this challenge by introducing language options on our website. These will give the users a chance to freely explore our platform and experience the wonderful entertainment options that we have to offer,” said Co-Founder BookMyShow, Parikshit Dar.
“Customer centricity is key to all BookMyShow efforts. User feedback that we received through social media platforms as well as through our incisive customer contact programme, helped us narrow down on these languages. We are exploring introduction of more language options in the future and are certain that these will not only go a long way in delighting our users but also make them more comfortable with online transactions,” added Parikshit.
The language options are currently available only on the BookMyShow website and will be rolled out to the Android app soon.