Bollywood actor Randeep Hooda, co-owner of a fitness and supplements company, Body Building India, has launched “Gym 99”, with a pay and play revenue model, providing customers with an option to use gym facilities across India at a payment of Rs 99. BBI plans to open 50 gyms across India by 2017 with an investment of Rs 25-35 crore. The investment would be funded by internal accruals including investments by franchise owners, the company said in a statement.
Our first gym will come up in Delhi and we are looking to expand to Mumbai, Bangalore, Kolkata, Pune, Noida and Gurgaon etc.,” Randeep Hooda, Co-Owner and Brand Ambassador at Body Building India said.
The New Delhi-based supplements major also launched its own brand of supplements “Ros Nutrition” of supplements.
“This new line of supplements under the brand name Ros Nutrition is our own product which will be available pan India through our BBI retail stores and websites. Mr Ankush Sabharwal, CEO, Body Building India.
The fitness sector in India is growth at a rapid rate of over 18 per cent and is expected to touch Rs 7,000 crore by 2017. Studies have shown that over 90% gym members do not actively go to their gyms due to demanding work. Gym 99, being India’s first pay-per-workout gym, offer fitness lovers an option to pay per workout session, helping individuals in staying fit, without having to subscribe to an expensive gym membership, it said.
Gym 99 would issue workout smart card that would be refilled with hourly session passes by individuals. Customers could buy hourly session pass that would entitle them to workout at Gym 99 for an hour.
The machines and equipment are imported from Europe and the US and are from renowned brands including Cybex, Fitline, Life Fitness and Precor etc.