We all know that the e-commerce game has changed, and so has the consumer behavior. People prefer to look out for the best services online, be it on products, holidays or offers etc without much hassle. In this cut-throat competitive world, there has been an evident change in the jewellery e-commerce industry too.
It has been noticed that people buy jewellery on the basis of trust. Because where traditionally, local jewelers would not make their offers easily prominent to their buyers, jewellery portals like Candere.com [http://www.candere.com/] are transparent, have more varieties and the best in class services for their customers. Online portals also have more variety to offer by understanding their target group, their tastes and preferences for various occasions. Precious metals, diamonds and gemstones are designed into a beautiful jewellery piece to serve a broader audience at the affordable cost.
In October 2015, Candere witnessed one of its biggest online order ever; a solitaire bracelet worth INR 33 Lakhs. It has four 1.6 carat certified luxury heart and round shaped solitaires nestled in a precious gold setting. This is a never seen before situation of any e-commerce portal. This clearly shows that the consumer behavior is shifting rapidly due to people’s awareness of opting for the best brand.
“In the era of changing consumer behavior, we have a clear goal of making jewellery-purchase an experience for everyone window shopping on the portal.” Ashish Bajaj, CEO – Candere
Also, consumers look out not just for the best products, but also the value-addition that the online brand is offering. Keeping this in mind, Candere has launched a new policy of Buy back. Which, like its name, simply means that you can sell your purchased Candere jewellery back to Candere online with highest returns as compared to any other jeweller.
With a little more than a unique vision to bring bespoke jewellery to the masses with the added benefits of online shopping, Candere has come a long way. Implementing the characteristics in its true form, Candere – which means ‘to shine’, is the perfect blend of being ‘Internationally Indian!’
Candere is the first premium online jewellery store to understand the customer’s hesitancy and share the right solution for it. All the products are made to order and can be delivered within 7 days or 14 days, as per the expected delivery date mentioned, if not earlier.
As for quality, all the jewellery comes with IGI certification and BIS hallmarking from reputed certification labs.