It’s a big step by Baba Ramdev led Patanjali Ayurved to achieve a whopping sales target of Rs 1000 crore. The Baba Ramdev led firm on Tuesday announced its partnership with eight online platforms in a move to push sales of its range of products. “Online mechanism aims to provide convenient and efficient option along with the extension of the traditional retail market,” Ramdev said while announcing the partnerships.
Patanjali has partnered with these big online retailers and shopping sites:-
The whole range of Patanjali products will be available on these e-commerce sites.
Patanjali medicine requiring a prescription will be sold only through Netmeds and 1mg.
Ramdev further added, “We are targeting sales of over Rs 1,000 crore this year and would try to have more than that as we have just started now”. The Haridwar-based company had started trial of online sales of its Swadeshi range of products, through its platform www.patanjaliayurved.net on trial basis and got encouraging results, Ramdev said. “This was reflected in online sales which crossed Rs 10 crore during December itself, the highest online sales by any FMCG brand in a month,” he added.
Besides, Patanjali is also expanding its retail network in brick and mortar format and has plans to introduce more products in the value-based small offering targeting rural customers. Ramdev added, “Our products are sold at around 15 to 20 lakh kirana stores and 75 per cent are still left to be covered. We would connect with them and this year we are targeting to cover 50 lakh kirana shops. Now we are looking rural coverage also.”
“We have around 5,000 exclusive stores and would add more into that. We are going to launch a new loyalty card on January 26, named ‘Swadesh Samridhi’,” said Ramdev. Patanjali has plans to connect around five crore people through its loyalty programme, which would also offer insured sum to the holders in case of death and disability, he said.