A day after RBI deputy governor HR Khan said banks can tie-up with e-commerce players for better customer reach, a report by an industry body cited the benefits of customer acquisition for banks from such tie-ups.
“With phenomenal boom being observed in the e-commerce space, banks can use these channels as a means to reach out to new customers, including those in smaller cities. Apart from exploring regular advertising strategies on these websites, joint product offerings could be an innovative opportunity,” said a joint report by PwC and Confederation of Indian Industries.
On Monday, Khan said tie-ups between banks and e-commerce firms will benefit both. “I think there is a need for collaboration. E-commerce sites and banks need to integrate and that is something in the interest of everyone,” he had said.