1. ‘Tie-ups with e-commerce players can help banks deepen reach’

‘Tie-ups with e-commerce players can help banks deepen reach’

A day after RBI deputy governor HR Khan said banks can tie-up with e-commerce players for better customer reach, a report by an industry...

By: | Mumbai | Published: April 22, 2015 12:15 AM

A day after RBI deputy governor HR Khan said banks can tie-up with e-commerce players for better customer reach, a report by an industry body cited the benefits of customer acquisition for banks from such tie-ups.

“With phenomenal boom being observed in the e-commerce space, banks can use these channels as a means to reach out to new customers, including those in smaller cities. Apart from exploring regular advertising strategies on these websites, joint product offerings could be an innovative opportunity,” said a joint report by PwC and Confederation of Indian Industries.

On Monday, Khan said tie-ups between banks and e-commerce firms will benefit both. “I think there is a need for collaboration. E-commerce sites and banks need to integrate and that is something in the interest of everyone,” he had said.

Get latest news and updates on Auto Expo 2018, check breaking news on Budget 2018, like us on Facebook and follow us on Twitter.

Tags: HDFC Bank
  1. No Comments.

Go to Top