1. ‘Tie-ups with e-commerce players can help banks deepen reach’

‘Tie-ups with e-commerce players can help banks deepen reach’

A day after RBI deputy governor HR Khan said banks can tie-up with e-commerce players for better customer reach, a report by an industry...

By: | Mumbai | Published: April 22, 2015 12:15 AM

A day after RBI deputy governor HR Khan said banks can tie-up with e-commerce players for better customer reach, a report by an industry body cited the benefits of customer acquisition for banks from such tie-ups.

“With phenomenal boom being observed in the e-commerce space, banks can use these channels as a means to reach out to new customers, including those in smaller cities. Apart from exploring regular advertising strategies on these websites, joint product offerings could be an innovative opportunity,” said a joint report by PwC and Confederation of Indian Industries.

On Monday, Khan said tie-ups between banks and e-commerce firms will benefit both. “I think there is a need for collaboration. E-commerce sites and banks need to integrate and that is something in the interest of everyone,” he had said.

Tags: HDFC Bank
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