1. Online slowly becoming buyer’s policy

Online slowly becoming buyer’s policy

The buzz is so strong you cannot miss it. Whether it’s products or services, Indians are getting comfortable with the idea of buying the virtual way.

By: | Updated: August 11, 2016 3:16 PM

The buzz is so strong you cannot miss it. Whether it’s products or services, Indians are getting comfortable with the idea of buying the virtual way. The effect is rubbing off on the insurance space, with consumers increasingly buying health and motor covers online. A joint survey by Google India and ICICI Lombard General Insurance shows that about 24% customers are buying motor insurance online and 12% have purchased health insurance online.

For motor insurance, the trend was consistent across age groups with even people aged 46-55 years preferring to go online because of convenience. In case of health insurance, first-time buyers were more willing to buy and renew health insurance online. Mobile is the most preferred device to access information on the internet.

However, customers prefer an agent when it comes to claim settlements and policy receipts.

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  1. J
    Joydeep Choudhury
    May 13, 2015 at 10:36 pm
    Well, net savvy Indians are eventually, buying intangible products from the virtual world...... But when it comes to policy servicing like Death claim or availing loan from insurance policies, they bank on Insurance Advisers...... That's the tragedy...... But it is not easy to purchase risk from the online platform ....because you will be underwritten in 2 modes- financial and physical.......
    Reply
  2. R
    Riya Singh
    May 13, 2015 at 2:56 pm
    is specialized for men’s clothes and accessories. Rates are also cheap... Try this one!
    Reply

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