Little deals on everything near you! Restaurants, last minute hotels, movies, spas, salons, weekend activities, sports activities, adventure activities, health and fitness activities—you name it and Little has the best deals and discounts on it. Basically, it is an app-only marketplace for deals in the burgeoning online-to-offline space (O2O). Founded by Manish Chopra and Satish Mani, the entrepreneurs behind the leading online fashion brand Zovi, this Bengaluru-based company targets to be India’s largest consumer lifestyle deals marketplace. Manish was also the former chief marketing and operations officer at Microsoft in Indonesia and CMO, Asia Pacific for ERP/CRM.
“We have close to one million users on our platform,” says Manish Chopra, co-founder, Little Internet. “We charge the merchants a small fee between 6-8% for providing the platform including the payment facilitation. Most of our deals are priced between R200-1,000 offering great value in multiples of the price. Last five months on a robust base, we have been growing our revenue by more than 25% month-on-month.”
Little is backed by marquee investors like SAIF Partners, Tiger Global, Paytm and GIC Singapore. The app is available on Android, iOS and Windows devices for download. In July 2015, Little raised $50 million and will use the funds to build the largest merchant ecosystem in the country. It plans to hire senior level talent and build new technology to focus on the Indian O2O market expected to be worth $64 bn by 2016. The company is already 500 people strong with strengths in technology, product and operations. Vijay Shekhar Sharma, co-founder of Paytm and Alok Goel, partner at SAIF partners recently joined Little’s board of directors.
The Little app aims to be both a discovery platform for lifestyle consumers and a significant sales channel for merchants. The company is on track to provide the largest supply of real-time hyper-local deals to customers across services like, restaurants, movies, hotels, salons, gyms, spas and other services while creating a hassle free, just in time platform for merchants to market their services. With its close partnership with Paytm, India’s largest mobile wallet player, Little aims to power the deals platform on Paytm and enable seamless payments when a customer bags a deal. Interestingly, Little has seen swift pickup amongst merchants and has already enrolled over 15,000 merchants offering with 30,000 plus live deals in 11 cities across India.
Satish Mani, co-founder, Little Internet comments: “We have proven ourselves in the key cities that we have a strong product market fit that is clicking in establishing the hyper-local consumption behaviour. Around 66% of all our orders are bought and consumed in very close vicinity of the merchant outlets.”
In October 2015, Little acquired Trideal, a curated deals marketplace in Chandigarh. Incubated in Chitkara University, Punjab’s largest University, Trideal offers popular deals across F&B, wellness and entertainment with over 1,000 merchants in Chandigarh and Mohali and Punjab.
Recently, Little launched its augmented reality feature called AR Lens on the app. The feature allows users to discover hyperlocal deals by just panning their phone camera in their vicinity.