IndusInd Bank has partnered with Chelsea FC to launch a co-branded credit card, the first of its kind in the Indian market. With this partnership, IndusInd Bank looks to provide Chelsea’s Indian fans a strong sense of connect and affiliation with the globally popular football club.
With this card, the bank has strengthened the Chelsea affinity through two specially designed card designs while further driving the football fans’ connect with the club through strong offers, tie-ups and discounts on merchandise and collectibles on Chelsea’s official online megastore. From time to time, basis eligibility, the customers would also be entitled for hospitality packages, which include tickets for Chelsea home matches.
Apart from the unique benefits of the partnership, the card also provides attractive rewards proposition, which the customers can opt as per their spending pattern. The rationale is to assist the customer to maximize his benefits while using the IndusInd Bank Chelsea FC Credit Card. The card is also loaded with nationwide offers on dining, entertainment, personal grooming and travel, to name a few.
“It is our continuous endeavour to connect with our audience through innovative approaches. Considering the growing fan base of football and Chelsea FC in particular, we are delighted to partner with them for the launch of IndusInd Bank Chelsea FC Credit Card,” said Sumant Kathpalia – Head – Consumer Banking, IndusInd Bank.
“Reflecting the mood and passions of our customers and providing them with tailor made financial solutions have been the benchmark of our success. This new venture with Chelsea FC is no different, and we aim to resonate the voice of our customers and keep them coming back for more,” said Anil Ramachandran – Business Head, Credit Cards & Personal Loans.
“We were delighted to see recently how popular Chelsea FC is in India and we hope we can continue this growth in the months and years to come,” said Adrian New – Chelsea Managing Director of Asia Pacific.