Axis Bank has undertaken a ‘Digi-Prayas’ initiative to impart financial literacy to 80,000 people across the country. The initiative will help people to be financially literate, digitally aware and be active on various modes of digital banking. ‘Digi-Prayas’ will be taken up in 24 selected villages across the country, a senior bank official said. As part of the programme, the bank is also setting up a digital banking ecosystem comprising business correspondents, EDC/POS devices, micro ATMs in these villages.
“Axis Bank is happy to launch ‘Digi-Prayas’ coinciding with RBI’s Digital Financial Literacy Week. The programme aims to impact the population which is yet to make the digital journey by educating them about benefits of digital banking and a less cash economy,” Sidharth Rath, Group Executive, Corporate Relationship Group & Transaction Banking, Axis Bank”, said today.
The programme inludes activities like hosting awareness sessions, workshops on digital modes of financial transactions, educating citizens about government policies and digital banking options available to them, besides training citizens to access and use electronic payment systems (EPS) such as IMPS, UPI, Bank PoS machines. It also aims at enabling merchants in the villages to use Electronic Payment Systems like UPI, PoS terminals. Axis Bank has been conducting financial literacy camps under its flagship programme ‘Pragatishala’ and plans to continue the same across 600 rural branches. 2,18,041 rural people have been covered in 15,240 financial literacy camps during 2016-17, a statement issued by the bank said.