1. Axis Bank RootforPlanet Initiative Enters Limca Book of Records

Axis Bank RootforPlanet Initiative Enters Limca Book of Records

Axis Bank, India’s third largest private sector bank, as a part of its #RootForPlanet initiative, has been presented the certificate by Limca Book of Records for accomplishing a national record of planting 24 varieties of 1,27,199 saplings in day across 24 centres involving 7000 volunteers in 687 branches.

By: | Published: November 16, 2015 1:33 PM

Axis Bank, India’s third largest private sector bank, as a part of its #RootForPlanet initiative, has been presented the certificate by Limca Book of Records for accomplishing a national record of planting 24 varieties of 1,27,199 saplings in day across 24 centres involving 7000 volunteers in 687 branches.

The plant a sapling initiative was conducted for 11 hours from 7.30 am on Saturday, September 19, 2015.

The certificate was presented by Ms. Vijaya Ghose, Editor Limca Book of Records to Axis Bank.

The #RootForPlanet Initiative is aimed at contributing towards a greener environment under the aegis of its Green Banking program. India is the world’s 3rd biggest emitter of CO2 & is growing each year by leaps and bounds, thus taking a heavy toll on our planet. With this initiative Axis Bank attempts to bring to life the idea that each one of us is responsible towards our planet and the mere act of planting a tree is in fact enabling us to strengthen its roots.

As part of this initiative, the bank planted 24 varieties of saplings from fruit, timber, flowering trees at 669 branch locations across the country. The bank had also invited its customers to join the movement & support the initiative.

Speaking on the occasion Mr. Rajiv Anand, Group Executive & Head Retail, Axis Bank said, “We are overwhelmed by the recognition from Limca Book of Records. Axis Bank promotes the key tenets of its Green Banking initiative, which are Reduce, Reuse and Recycle, amongst its employees and customers. Axis Bank encourages its customers to subscribe for e-statements and other electronic formats of communication and also increasingly promotes the adoption of digital channels for Banking, thus significantly reducing paper consumption.”

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