India’s leading brand of kitchen and domestic appliances Bajaj Electricals has announced its partnership with The International Federation of Sport Climbing (IFSC) as a lead sponsor. The tournament is scheduled to be held over a three-day period at the CIDCO Exhibition Centre, Navi Mumbai on the 24th & 25th June, 2017. Over 150 athletes from across the globe will participate at the World Cup including the top talent from India. As a host nation, India’s best climbers will have a chance to compete alongside the world’s best on home turf. The Italy based, IFSC has 86 member federations across 5 continents. Following the success of the World Cup in 2016 with over 8000+ people in attendance at the CIDCO Exhibition Center, the IFSC governing council voted to award India its second IFSC Climbing World Cup for 2017; marking a new milestone for the sport in India after being the only country to be awarded a new World Cup for the year 2016.
“We are incredibly pleased with this association. This gives an opportunity to associate with a growing sport and further expose our brand amongst the millennial population across the country. India has massive potential in becoming a leading player in sport climbing. The sport is engaging to watch and I am sure its popularity will only grow in the coming times. We hope that this is only the beginning of a long and successful journey with IFSC,” said JMD Bajaj Electricals, Anant Bajaj.