1. Bajaj Electricals Ltd. launches Corona, a 3 step LED dimmer bulb

Bajaj Electricals Ltd. launches Corona, a 3 step LED dimmer bulb

Bajaj Electricals Ltd, one of country's trusted names in terms of electrical home and kitchen appliances have come up with its all new Bajaj Corona 3 step LED dimmer bulbs.

By: | New Delhi | Updated: November 7, 2016 5:26 PM
Bajaj Corona LED bulbs come in Cool Day lights with 2 variants of 8W and 12 W. (Logo) Bajaj Corona LED bulbs come in Cool Day lights with 2 variants of 8W and 12 W. (Logo)

Bajaj Electricals Ltd, one of country’s trusted names in terms of electrical home and kitchen appliances have come up with its all new Bajaj Corona 3 step LED dimmer bulbs. The product is innovative in the sense that it allows the consumer to enjoy 3 stages of ambient lighting by adjusting its wattage which operates with a simple on-off switch. Bajaj Corona LED bulbs come in Cool Day lights with 2 variants of 8W and 12 W.

“The right amount of lighting can completely transform the ambience, be it homes, offices or institutions. Consumers have different lighting needs at different times of the day. They want bright lights while reading or entertaining friends and family at home. On the other hand, they prefer softer lighting while having dinner or watching TV, to set the right mood. Currently, the options available in the market to meet this requirement are either too expensive or inconvenient (e.g. installation of separate dimmer control for a single bulb or multiple bulbs with individual switch on/off). The Bajaj Corona 3 step dimmer LED comes at attractive prices of Rs. 490 (12W) & Rs. 300 (8W)”, says Mr. Amit Sethi, VP & Country Head, Marketing.

“With Bajaj Corona 3 step dimmer LED, consumers have the power to choose the amount of light as per their need. It works at three different light intensities with their existing on-off switch. Be it the bedroom, living room or the kids’ room, Corona 3 step dimmer bulb can be fitted on the existing bulb holders. Its high CRI (color rendering index) of >80 also allows objects to be seen in their natural colors”.

Along with creating the perfect mood, this 3 step LED dimmer also conserves 85% energy over conventional bulbs. “A lot of shopping malls / standalone brand stores keep their lights switched on after closing the outlet. Also, many Indian consumers keep at least one light switched on while leaving the house, which causes energy consumption. We encourage consumers, institutions and offices to use Bajaj Corona 3 step dimmer LED and help conserve energy”, says Mr. Amit Sethi.

Bajaj Electricals has diversified product lines which includes appliances, fans, lighting. The company also has a presence in the hi-end range of appliances with the brands like Platini and Morphy Richards in India.

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