Baba Ramdev’s Patanjali dreams of striking a blow to the likes of Coca Cola and Pepsi, and hopes to drive them out of India! In an interview with ET Now, Baba Ramdev said that Coke, Pepsi, burgers are all injurious to health. “The aim is to drive them out. The aim is to release the grip that MNCs have on Indian consumers,” he said. Ramdev said that Patanjali plans to enter the diet snacks sector, and that there are no chemicals in the the company’s noodles tastemaker. Patanjali’s new ‘Churan’ is poised to become a Rs 500 crore business, the yoga guru said, adding that the plan is to launch refined oil in a “big way” by November end.
“Most producers incorporate harmful chemicals in refined oil. We will not be selling our oil for profit. At the most we will earn 2-3% on oil,” he said. Talking about hair oil, Ramdev said, “99% of hair oil products and brands use carcinogenic mineral oil.” Ramdev also plans to introduce ‘Swadeshi jeans’ some time soon, a plan that he spoke of some time back too. “We will be using natural color for our Swadeshi Jeans. We will also cater to an entire spectrum of clothes including nightwear and inner wear,” he added. Ramdev had earlier said that there is a “great demand from youths, and therefore Patanjali has decided to launch the Indianised jeans to compete with foreign brands”.
Patanjali will be setting up its biggest unit on a 40-lakh sqft at Mihan in Nagpur, which will be bigger than its first unit at Haridwar and biggest in the country. The total investment in the city will be to the tune of Rs 1,000 crore with a potential of providing employment opportunities to 10,000 to 15,000 youths from Maharashtra. Patanjali is in the process of setting up big units in Madhya Pradesh, Assam, Jammu and Kashmir, Uttar Pradesh, Andhra Pradesh, West Bengal and Karnataka, besides establishing subsidiary units in a number of places, as part of supply chain.
Meanwhile, Patanjali group is all set to explore international markets with its FMCG products and may also enter Pakistan and Afghanistan in future.
(With inputs from Agencies)