UM-Lohia (UML), a 50:50 joint venture between the US-based motorcycle brand UM and Lohia Auto Industries, the electric two and three-wheelers maker, are planning to launch cruisers and motorcycles in India during the Auto Expo scheduled to be held in New Delhi in February 2016.
“We will be launching UM’s Renegade series of bikes, which will be in the 300cc-500cc category,” Ayush Lohia, chief executive officer, Lohia Auto, said after announcing its entry into southern market with the launch of its electric scooters, e-rickshaws and diesel three wheelers. He declined to say how much the motorcycles will be priced at.
The US-based UM Motorcycles and Lohia Auto had formed a 50:50 JV in September last year to roll out a range of motorcycles, cruisers and bikes (300cc to 500cc) for the Indian market. The Renegade series of bikes will be manufactured at Lohia Auto’s production facility at Kashipur in Uttarakhand.
Lohia Auto is part of Rs 600-crore diversified Lohia group and contributes about 20% for the overall turnover. The JV company is investing Rs 100 crore in the next two to three years as part of its manufacturing plans.
The company would look at a new manufacturing facility once its current plant reached optimum capacity in the next 2-3 years, he said. “At present, the capacity utilisation is only 15%,” Lohia said.
UM-Lohia, currently, makes all of its vehicles at Kashipur plant, which has a capacity to produce 1,00,000 units. The company is planning to open 200 dealers by the end of fiscal with 50 dealerships in south and has set a target to sell 10,000 electric two and three-wheelers and diesel three-wheelers by the end of this financial year.