On the back of new launches ahead of Diwali and discounts on older models, car sales on Dhanteras are expected to grow in double digits. Dealer checks in the Delhi-NCR region across the leading car makers point out a rise of 15-20% in sales compared to sales on Dhanteras last year. Dealers of leading players like Maruti, Hyundai, Honda, Mahindra and Tata Motors are witnessing 15-25% higher retail sales compared to Dhanteras last year.
Market leader Maruti Suzuki is expecting deliveries of 15,000 units on Dhanteras compared to 11,500 units delivered last year, executive director, sales and Marketing RS Kalsi said. “The momentum is being maintained from the Navratras to Diwali. Moreover, over 21,000 bookings for the Baleno is a big booster for us. We have received over 56,000 footfalls in our Nexa showrooms since the launch of Baleno,” he said. Maruti is also looking at a growth of 17%-20% in retail sales for the Navratri to Diwali festive period.
Similarly, Hyundai has recorded 25% growth in deliveries made of the day of Dhanteras compared to the same day last year at 12,000 units. “We are witnessing tremendous response to our entire portfolio and the momentum is continuing from Navratras to Diwali. From the enquiries we are getting, we expect it to continue till the year end,” Rakesh Srivastava, senior vice president, sales and marketing, Hyundai Motor India said.
Notably, the entire portfolio of market leader Maruti Suzuki has a discounted price for the festive season, except for the newly launched Baleno and hybrid variants of Ciaz and Ertiga. Even the crossover S-Cross is being sold for discounts ranging between Rs 40,000 and Rs 90,000.
Among the new entrants in the market in recent months, Hyundai Creta, Mahindra TUV300, Honda Jazz and Maruti Suzuki Baleno and Renault Kwid are among the top selling models this Diwali, according to dealers. Maruti Suzuki S-Cross too is witnessing brisk sales but the enthusiasm of the customers for the model has reduced, dealers pointed out.
At the same time, the cars being sold at a highest discounts include Fiat Linea, Hyundai Grand i10, Nissan Sunny, Honda Mobilio and Renault Duster among others, dealers said. The discounts range between Rs 10,000 as loyalty bonus to free insurance cover to even cash discounts. For instance, Honda is offering a cash discount of R1.5 lakh on its multi-utility vehicle Mobilio, while the Fiat Linea has a cash discount of Rs 75,000 along with other added benefits of over Rs 30,000.
Leading players are also giving discounts on entry level products, which comprise a major chunk of the domestic passenger car market. “Discounts on entry level segments are highly driven by the markets. So when a customer comes out to buy a car in a festive season, he comes out with a very strong intent of buying the product. We are quite strong on the product front, and we have also given a lot of upgrades in all the products and then in order to further add to the momentum we are giving market driven discounts,” Kalsi said.
In the entry level segment, Maruti Alto, WagonR as well as Hyundai Eon are selling at distcounts in the range of R10,000 to R35,000. Even in the compact segment that includes best selling models like the Swift, Dzire and Grand i10, the discounts and benefits of up to Rs 40,000 are available.