For those who fancy a sportscar but find a Lamborghini or a Ferrari unaffordable, DC Design has launched a homemade sportscar, Avanti, at one-tenth the cost of the original foreign breed.
Dilip Chhabria (DC) is not only making the new car for sports enthusiasts in India but has also started exporting it.
“The first of the cars were imported to the UK with the dealership wanting more,” said Dilip Chhabria, CMD of DC Design.
Priced at R35.93 lakh Chhabria believes he will not face competition. Chhabria is putting to use all the expertise he acquired while designing for Aston Martins and BMWs and says this car is as good as any sportscar you can find in the market. “I have been able to sell in two months what Lamborghini sells in three years,” he said.
DC is delivering one car a day. Chhabria has now set his sights on developing an Irrational Super SUV and focus on niche SUV segment instead of competing with the big boys.
According to Chhabria, the Avanti was developed at a minimal cost of R150 crore which cannot be done by any other car maker. DC showcased the car at the 2012 autoexpo and got bulk orders at the event. Normally, the sports car market is around 3% of the total market and India could have a market for 75,000 cars.
The car was built with a team of around 200 people. DC has sourced the engine for the sports car from Renault Sports while he says body design was his own.
“The car will make you feel like Amitabh Bachhan on the road with people stopping to watch the car and click selfies with the cars,” said Chhabria.
His car has got 3.5 million likes on various social platforms.
The first 300 cars have been sold out and the demand has come from across India.
Around 300 cars are being exported. The initial price of the car was R25 lakh but has now gone up to R35 lakh plus.
The demand from the export market is 1,000 cars and production is a constraint. DC Design has created capacity to make 1,200 cars. DC will move to a new facility at Talegaon where the company is investing R100 crores.
The company has 12 franchisees four of which are owned by them across all metros. He says while he can deliver a product, people were worried about service and he has put in place systems to address any problem within a couple of hours by flying in service engineers and staying on till the problem is resolved.