Pune-headquartered Bajaj Auto will launch its new product in the executive segment this quarter. “In a challenging environment for the automobile industry, we have maintained positive momentum as a result of a well-crafted strategy-superior customer value through differentiated products and strong brands,” said Eric Vas, president (Motorcycle Business), Bajaj Auto.
According to the company, the entry and sports segment together constitute 43% of the industry and Bajaj Auto is now the leader in this cluster with a 36% market share. “We have learnt from our mistakes and have re-positioned the Discover motorcycle. We are trying to sell the 125 cc version in the rural markets while the 150 cc version will cater to the urban customers. In 2016, we will continue to consolidate our position across segments” added Vaz.
The motorcycle manufacturer has managed to grow its market share in the entry level or commuter segment to 36% in 2015 compared to 23% in 2014 in the domestic market on the back of strong performance from the CT 100 which was launched in March last year.
The company has also managed to extend its leadership in the below one lakh sports segment by expanding its market share to 53% during the same time due to the good response it received from the recently launch three Avenger models and the Pulsar AS 150 and AS 200 models.
The CT 100, which re-entered the Indian market last year and the new Platina which made its debut in January, have helped the company gain market share and volumes in the entry level segment.